A lot of people that ask me what my plan is "when Amazon goes down". It is hard to answer this question directly, since I think most users still see AWS as one cloud or global all-encompassing service. In reality it is:
- Eight regions (9 if you count gov cloud) in different parts of the world.
- Multiple availability zones in each region, providing physical isolation.
Amazon's default advice is that it is your responsibility to make sure your application can survive an Availability Zone outage - and in my case I almost can: databases are Multi-AZ, webservers are Multi-AZ. The only piece of infrastructure that currently violates this is a search service that ties us to us-east-1a via an EBS volume.
For the applications which we need higher availability than multi-AZ, I would much rather exhaust all of AWS's seven other regions since I can guarantee 100% compatible APIs. When I've finished with this list, to me it's time to start looking at third party providers. I think only a few edge cases fit in this category, such as NSD existing to increase the gene pool against software flaws/exploits.
It is also very easy to purchase a DNS service with latency-based routing and failover (via a probe URL you can specify) with providers like DynDNS and Neustar's UltraDNS to implement an active/passive or an active/active (requires application support). AWS even announced DNS based failover this year, but at the moment it has a critical limitation that it can not health check its load balancers. Maybe in the future this will get even easier!